“The best defense is a good offense.”
Many entrepreneurs strongly believe that in this ‘age of entrepreneurialism’ a mindset and determination is what carries them to the finish line and distinguishes them from the crowd of hundreds (if not thousands) of other business providers in an industry.
Difference in mindset of two entrepreneurs plays a major role in their entrepreneurial success. Some people believe to be defensive on their part and struggle to get the attention whereas many leaders proceed with an offensive mindset to create a momentum and determine the operational performance of their business.
Getting offensive in their strategy-execution process brings them increased visibility, more engagement and eventually, higher revenue. Also, business leaders who take a reactive posture under those unfavorable circumstances when time is tough get better market share as well. They’re able to navigate this potential competitive landscape with the minimum self-inflicted wounds.
I strongly believe that entrepreneurship is not about being offensive or defensive. In today’s dynamic business world, business leaders must behave in a proactive way to every uncertainty.
By adopting a more collaborative and transformational mindset, leaders add value to their business objectives and achieve the best outcomes. Proactive mindset makes entrepreneurs to anticipate the disruptive changes without any knee-jerks reactions.
The choice to be proactive or reactive is all yours.